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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

The intent of the query is not to unleash your frustrations about insufficient budgets, unreasonable customers, cantankerous bosses, or endless project lists – not that these matters are unimportant or should be overlooked. Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'

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The Best Things in Business are Free

In the CEO Afterlife

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Whining about the economy, budget constraints, and low-cost competition does nothing to improve a company’s strategic health. I’m not taking issue with that. But, beware.

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Team Building 101: Techniques to Improve Your Team’s Productivity

Women on Business

Several consultancy firms are beginning to seriously consider this activity for its innovative approach to effective team-building – especially in this age of YouTube marketing and social media. About the Author: Dunya Carter is a marketing specialist from Brisbane, Australia. Volunteer At Your Company’s Local School.

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The Importance of a Chief Sustainability Officer

N2Growth Blog

More than just “going green”—this position strategically positions the company to thrive in a market where sustainability is a competitive edge. Product Development: Guide the development of sustainable products and services focusing on innovation that meets both market demands and sustainability goals.

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Preview Thursday: Clarity First

Lead Change Blog

It allows product quality issues to persist to the point of costly and reputation-sapping recalls, or market-share erosion. She developed a keen understanding of customer value while serving in sales and marketing roles, and has extensive experience mitigating legal and compliance constraints.

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What Not to Do When Business Sours

In the CEO Afterlife

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks.

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Strategy for Non-Strategic Leaders

In the CEO Afterlife

When I was on the ‘hot seat’ and in the line of fire as a CEO, I constantly dealt with pressing day-to-day issues such as bringing in the quarter, forecasting erratic commodity markets, reacting to predatory pricing, and stressing over sales shortfalls and excess inventory. Lead the market with a strategic initiative. Be Proactive.

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