Budgeting Management Marketing Norton 
Harvard Business Review
DECEMBER 13, 2017
Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Running design sprints.
Harvard Business Review
OCTOBER 23, 2013
Getting them to market demands more than corporate systems can handle, so they must beg for IT upgrades, recruit and budget themselves, and even take on sales responsibilities to explain innovations to customers — which adds to the workload. Managing people Motivation' ” “Our products change lives.”
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