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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. Meanwhile, the CDO is steering the company’s digital transformation efforts.

Marketing 345
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

This role requires a deep understanding of market dynamics, consumer behavior, and technological trends, enabling the organization to adapt to changes and lead them. This approach transcends the mere adoption of new tools; it involves reimagining business processes to infuse digital technology into every facet of operations.

Agility 404
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What Defines an Exceptional Chief Commercial Officer

N2Growth Blog

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. A well-executed commercial plan fosters robust alignment between day-to-day operations and long-term corporate objectives.

Long-term 195
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Dream Adjusters: Why Company Leaders Also Have To Be Chief Calibration Officers

Terry Starbucker

Unrealistic budgets and operational goals are morale (and job) killers. Every time I was part of a bad budget it spelled trouble. 3) Dream and Goal set realistically in a 12-24 month window, and, this is very important: If you hit them, raise the bar quickly. our means). Every time.

BHAG 391
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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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101 Things I Learned in Business School

Leading Blog

B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: If all options appear to be equal, get more information.

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5 Ways to Lead Change in a Change-Averse Environment

Lead Change Blog

Or, “What weaknesses make us vulnerable to losing customers or market share?” Your innovation team need not operate with the same degree of secrecy as Skunk Works but should be given the autonomy to explore and develop new and innovative projects. Provide an innovation budget. Form an innovation team.