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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

In this landscape, the collaboration between the Chief Marketing and the Chief Digital Officer has become a pivotal driver of organizational success. They must understand market dynamics, competitive landscapes, and emerging trends to position the organization effectively.

Marketing 345
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Building a Digital-First Culture: The Chief Digital Officer’s Blueprint

N2Growth Blog

The CDO’s mandate extends beyond mere technology implementation; it encompasses the development of comprehensive digital strategies and the cultivation of a culture that embraces continuous innovation. Essential Skills for a Chief Digital Officer The role of a CDO demands a unique blend of strategic vision and technological expertise.

Agility 404
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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The pandemic has given CEOs more time in their day, and with the proper use of technology, they can now cover more ground than ever before. You can generate more content than ever before with little to no budget. The message matters more than the green screen.

CEO 269
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Unlocking Digital Leadership: CIO Executive Search

N2Growth Blog

As organizations increasingly rely on technology to drive growth and innovation, the role of digital leaders has become paramount. Digital leadership is not limited to technology-driven companies; businesses across industries recognize the need for influential digital leaders to stay competitive in the market.

CIO 402
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What Defines an Exceptional Chief Commercial Officer

N2Growth Blog

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

Long-term 195
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101 Things I Learned in Business School

Leading Blog

B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: If all options appear to be equal, get more information. Lesson: An expert isn’t always the person who knows the most.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.