Remove Bureaucracy Remove Human Resources Remove Mass Marketing
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Corporate Entrepreneurship: Turn Irony into Opportunity

In the CEO Afterlife

The brain viewed the masses below it as the muscle. Bureaucracy and stagnation set in. The change-makers are small- to medium-size enterprises that either lead niche categories or are hell-bent on knocking the big guy from the top rung of a mass market. The muscle never got to see the big picture.