Bureaucracy Marketing Time to Market 
Harvard Business Review
MAY 22, 2018
Believe it or not, bureaucracy was once a progressive innovation. The German sociologist Max Weber famously praised bureaucracy’s rationality and efficiencies. Today, most people work in some sort of bureaucracy — and according to Gallup, 85% of employees around the world feel disengaged from their work.
Harvard Business Review
JUNE 17, 2015
This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?
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