10 Key Things to Avoid in B2B Cold Calling
Strategy Driven
OCTOBER 15, 2019
Cold calling is still one of the key tools in the armoury when it comes to outbound marketing. It typically works well where an organisation can clearly identify its target market and where the proposition is tailored and compelling. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing.
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