How Investors React When Companies Announce They’re Moving to a SaaS Business Model
Harvard Business Review
JANUARY 12, 2017
To understand how traditional software vendors can move to the SaaS model while managing the transformation’s challenges, we studied how the stock market reacted to publicly listed firms announcing they wanted to introduce a new SaaS offering from 2001 until the end of 2015. increase in stock price on the announcement day.
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