Remove Business Intelligence Remove Cooper Remove Licensing Remove Marketing
article thumbnail

How Investors React When Companies Announce They’re Moving to a SaaS Business Model

Harvard Business Review

Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model. Rather, they should consider finding a way to facilitate both business models — at least for a transition period.