Remove Business Intelligence Remove Development Remove Loyalty Remove Management
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Leadership and Competition

N2Growth Blog

A leader’s view on competition will not only reveal a lot about their beliefs on current and future market trends, but also on innovation, branding, talent management, supply chain issues, constituency management, capital markets, and customer facing. Do you have a business intelligence platform?

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Why the Best Strategies Blend the Digital and Physical

Skip Prichard

Now that almost every good or service combines digital and physical, leaders need to be able to manage and drive both digital and physical in a company.” -Rob Quality products that don’t break build customer loyalty. What are some ways to cultivate and develop this skill? Rob Siegel.

Strategy 141
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IT Organizations Built to Last

Strategy Driven

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. Investing in research and development helps to establish this culture and ensure the company will remain ahead of the curve.

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Meet Your Company's New Chief Customer Officer

Harvard Business Review

But when we dug more deeply into their previous work history, we found titles like "Consumer Engagement Lead," "VP, CRM & Loyalty Program Development," and "VP, Direct Response Marketing" — all customer intelligence positions. But they do understand the importance of data in addressing business questions.

Company 15
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Data Analysis Should Be a Social Event

Harvard Business Review

Big data managed this way may well improve your retention numbers but not transform your company. What kinds of products or types of communication are going to increase customer loyalty? The search for the solution is about finding data and the best algorithms to apply to the data. How can I help marketing retain more customers?

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Bridging the Gap Between Marketing and IT

Harvard Business Review

Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. If the marketing team is developing a strategy to advance client needs, the IT team helps prioritize those needs based on the requirements of the infrastructure.