N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

Strategy Driven

DECEMBER 23, 2013

Investing in research and development helps to establish this culture and ensure the company will remain ahead of the curve. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

JUNE 3, 2013

Social media is there at the forefront of mobile app development – whether you’re there or not. To put myself on notice that my own offerings need to be ahead of the market and ahead of my competition. Relate Articles: Complimentary Resource – The Truth About Mobile Business Intelligence: Five Common Myths Debunked.

Download 56

Download Customer Loyalty Seminar Media 56

Harvard Business Review

AUGUST 22, 2012

Customer intelligence is at an organizational inflection point. This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. The ability to speak "IT."

Company 15

Company Business Intelligence CRM Marketing 15

Harvard Business Review

AUGUST 28, 2012

For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. Can anything be learned about shoppers who don't carry loyalty cards? But that approach doesn't tell a firm about a new or transient customer. Casual browsers?

Retail 14

Retail Wireless Loyalty Chemicals 14

Harvard Business Review

APRIL 29, 2013

How can I help marketing retain more customers? What kinds of products or types of communication are going to increase customer loyalty? Like many telcos this company is trying to woo customers through customized marketing communications and offers. More experienced analysts will take a broader view of the retention issue.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8