Remove Business Intelligence Remove Development Remove Loyalty Remove Technology
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Leadership and Competition

N2Growth Blog

In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did. Do you have a business intelligence platform? that can cause disruption in the market.

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Why the Best Strategies Blend the Digital and Physical

Skip Prichard

Quality products that don’t break build customer loyalty. What are some ways to cultivate and develop this skill? More tactically, we saw companies with strong stamina have multiple business lines over time in order to add diversity to their business models. And, yet, great customer service keeps customers coming back.

Strategy 141
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IT Organizations Built to Last

Strategy Driven

Over the past two decades, technology has advanced exponentially; and with that burgeoning growth, IT organizations have seen tremendous expansion. Investing in research and development helps to establish this culture and ensure the company will remain ahead of the curve.

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Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity

Harvard Business Review

For example, Tesco uses vast data sets culled from decades of customers' Clubcard use to make pricing decisions, influence shoppers to buy specific items, and build loyalty. Can anything be learned about shoppers who don't carry loyalty cards? But that approach doesn't tell a firm about a new or transient customer. Casual browsers?

Retail 14
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Meet Your Company's New Chief Customer Officer

Harvard Business Review

But when we dug more deeply into their previous work history, we found titles like "Consumer Engagement Lead," "VP, CRM & Loyalty Program Development," and "VP, Direct Response Marketing" — all customer intelligence positions. But they do understand the importance of data in addressing business questions.

Company 15
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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision.