Business Model Co-Opetition Company Operations 
Harvard Business Review
APRIL 28, 2015
Despite the inevitability of this “smart” future, today only a small portion of businesses regularly merge data and physical products. Most large companies struggle to get the most out of the vast amounts of data they’ve collected. It’s as simple as that. The challenge? Consider the 2.4
Harvard Business Review
NOVEMBER 22, 2012
The company's job is to define the product, and the buyers' is to consume it. These common examples all embody the us/them architecture--but the divisive framework is so embedded in modern business models that it's difficult to discern. The idea of a company creating and buyers consuming is dated.
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