Business Model Co-Opetition Innovation 
Harvard Business Review
APRIL 28, 2015
But in the information age, the world has changed again – in particular for businesses that leverage information as core to their competitive position. Instead of using traditional tools to compete in an environment of clear customers, suppliers, partners, and competitors, we find ourselves in an era of “ Co-opetition.”
Harvard Business Review
NOVEMBER 22, 2012
These common examples all embody the us/them architecture--but the divisive framework is so embedded in modern business models that it's difficult to discern. More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain.
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