Business Model Focus Group Innovation 
Harvard Business Review
APRIL 23, 2012
It's the right way to discover how the innovation will go over in real market conditions, without the risk of a national or global rollout. So here's my question: Why don't more firms employ the same approach to explore and test new business models? Anyone can map out new business model ideas on paper.
The Horizons Tracker
NOVEMBER 7, 2019
Data is the stock and trade of the digital economy today, with the standard business model being to offer free or marginal cost services to users in return for free access and ownership of the data they generate whilst using those services. This data is then monetized in a variety of ways. ” Bringing data to life.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
FEBRUARY 13, 2013
When Karl Ronn recently said, "Companies that think they have an innovation problem don't have an innovation problem. I featured Ronn, a former P&G executive (and current executive coach and entrepreneur), in several places in The Little Black Book of Innovation , most notably for his rant against the evils of focus groups.
Harvard Business Review
DECEMBER 27, 2010
I thought it would be helpful to provide the list of 31 questions, and my one sentence perspective on each question, as it dovetails with my current book project (tentatively titled, The Little Black Book of Innovation.) How do you define innovation? What are different types of innovation? What is disruptive innovation?
Harvard Business Review
OCTOBER 4, 2013
Bally Technologies , a leading provider of gaming systems for casinos, has earned more than 60 awards for innovation in just the last four years. Through an innovation excellence framework. Innovative companies create an environment that fosters the right balance between current and future with “and thinking.”.
The Horizons Tracker
JUNE 27, 2019
Steve Jobs famously eschewed focus groups in favor of telling customers what they should like, and it encapsulates the classic Henry Ford’ism that if you ask customers what they want you’ll simply develop a faster horse. In the Gillette example, the leakage potential was considerable in the razor-and-blade business model.
Harvard Business Review
JUNE 8, 2018
In 2016, former American Express CEO Ken Chenault tasked chief human resource officer Kevin Cox with finding new opportunities that would drive innovation and revenue growth. What might business models of the future look like? It just goes to show that high-pressure settings can often elicit new and innovative ideas.
Expert insights. Personalized for you.
17 
Let's personalize your content