Strategy Driven

MAY 24, 2021

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? Rather than guessing where to start, follow our checklist to start your own small business. Determine your target market.

Exit Strategy 130

Exit Strategy CRM USP Marketing Strategy 130

Strategy Driven

AUGUST 22, 2023

Focus on Customer Value “The customer is always right” might come off as a cliché to you, and the reason might be its excessive use in the business world. Putting customers at the center of your business model has many benefits. That being said, let’s look at why this phrase is repeated so frequently.

Entrepreneur 102

Entrepreneur Storytelling Leadership Long-term 102

Strategy Driven

JULY 11, 2017

A test run will establish any improvements that may need to be made to your business model, as well as providing essential audience research and feedback that you can then use to more effectively market your business. You don’t have to produce a full working business model just yet. Start marketing early.

Business Model 50

Business Model Construction Focus Group Products 50

Harvard Business Review

APRIL 23, 2012

When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It also provides the test bed for optimizing the marketing mix to support the full-scale launch.

Business Model 17

Business Model Marketing Mix Retail Entrepreneur 17

Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Harvard Business Review

DECEMBER 27, 2010

create a new category, extend current business) or innovation mechanisms (e.g., new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility.

Innovation 18

Innovation Govindarajan Business Model Disruptive Innovation 18

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. This was Alejandra’s first focus group. Ricardo chuckled.

Case Study 12

Case Study Price Brand Focus Group 12