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Competitive Advantage from the Bottom of the Pyramid

LDRLB

Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages.

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P&G Innovates on Razor-Thin Margins

Harvard Business Review

This is an excellent story of reverse innovation in action.but the story has only just begun. The fact that Gillette's global products failed to address billions of emerging markets' low-income consumers wasn't seen as a major problem at Gillette, so long as growth in its core markets was robust. This blog is co-authored with John R.