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Remove Business Model Remove Innovation Remove IPO Remove ROI
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Why Investors Who Bought Groupon's IPO May Be Disappointed

Harvard Business Review

NOVEMBER 7, 2011

The crux of Groupon's business model involves offering highly-discounted deals to subscribers by email. But for Groupon to prosper, participating businesses must find these deals rewarding too. These sites have a unique opportunity to morph into innovative digital versions of Sunday circulars. billion market valuation.

IPO 11
IPO Discount Price Business Model 11
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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

DECEMBER 4, 2008

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. In terms of exit strategy , our goal is an IPO but at the right price and the right partner, we won’t exclude the acquisition option. There is actually a simple cure for this Buzzword Bingo.

Blue Ocean Strategy 30
Blue Ocean Strategy CPM Licensing Open-book 30
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