The Big Picture of Business – Avoid the Tired, Trite Terms: Encourage Original Thought, Focus on Priorities and Strategy
Strategy Driven
JANUARY 2, 2015
The ‘brand’ is a marketing term. ‘Customer care’ means that customer service is palmed off on some call center. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. About the Author.
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