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The Big Picture of Business – Avoid the Tired, Trite Terms: Encourage Original Thought, Focus on Priorities and Strategy

Strategy Driven

The ‘brand’ is a marketing term. ‘Customer care’ means that customer service is palmed off on some call center. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. About the Author.

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Management Styles

Strategy Driven

Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. If problems are handled only through form letters, subordinates or call centers, then management is the real cause of the problem. About the Author.

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Biometrics Won’t Solve Our Data-Security Crisis

Harvard Business Review

You can use old technology like a land line to enter your SSN or you can relay it to a call center employee in India who can verify it. For instance, based on your credit score, profession, age group, or zip code, marketers infer that you fit into specific marketing demographics. The SSN is easy and low tech.

Crisis 9
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The Big Picture of Business – Corporate Cultures Reflect Business Progress and Growth.

Strategy Driven

Other important components of business (training, marketing, research, team building and productivity) were all accomplished according to goals, objectives and tactics. If problems are handled only through form letters, subordinates or call centers, then management is the real cause of the problem. About the Author.

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What Happened When the California Wildfires Engulfed Our Headquarters

Harvard Business Review

Our headquarters was in the center of the mandatory evacuation zone, and many employees who lived nearby were ordered to evacuate. It was evident that we faced a crisis of a magnitude we hadn’t prepared for. The next 13 hours were a blur of on-the-spot decision making and crisis triage. The First Crisis: Employees.

Crisis 8
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Why Mexico’s Economy Doesn’t Depend on the Next U.S. President

Harvard Business Review

It was the biggest drop for the currency since an economic crisis in 1994. While it’s understandable that stock and currency markets would react this way to the outcome of the election, I believe that it’s somewhat of an overreaction. A shift in relations is required between developed and emerging markets.

Cooper 15