Harvard Business Review

JANUARY 28, 2015

It is the same card he used to buy the plane ticket and book the hotel. If it’s all about the operations then you lose sight of the customer. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JULY 19, 2013

I experienced a similar asymmetry when a credit-card company informed me that the terms and conditions for claiming hotel rewards had changed. For example, the number of miles needed for a free night in a top-category hotel room had gone from 125,000 to 160,000. "If So that''s how I spent the next 31 minutes.

Airlines 8

Airlines Hotels Loyalty Call Center 8

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful. Develop—and stick to—a marketing blueprint. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

OCTOBER 23, 2012

Initially rebuffed, he flew to Boston and called again only to be told the professor was still unavailable. Finally, he said, "I am staying at the XYZ hotel and will wait here as many days as necessary to see him." In a few minutes, the secretary called back and arranged an appointment for the next day.

McGregor 9

McGregor Human Resources Retail Taylorism 9

Harvard Business Review

MAY 8, 2017

He got the top job because of that, and then as CEO he accelerated cloud-business development to make it the company’s primary strategy. Instead of focusing on major hotel brands, they pursued the long tail, engaging with more than 1 million inns, B&Bs, and apartment buildings in 200 countries.

Franchising 15

Franchising CEO Business Model Strategy 15

Skip Prichard

OCTOBER 14, 2019

Although none are perfect, they operate in a way that generates engagement and fulfillment for their employees, delight and loyalty for their customers, positive contributions to their communities and to the environment, and excellent returns for their owners and investors. It took her a week to tell us about it. How is that acceptable?”

How To 86

How To Simon Learning-by-Doing Organization 86