Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

MAY 17, 2011

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Yes, there are notable examples of BOP innovation from global corporations (such as the GE portable ECG machine ) and emerging market companies (such as the Chotukool refrigerator) that have broken through in global markets.

Prahalad 15

Prahalad Business Model Early Adopters Innovation 15

Harvard Business Review

AUGUST 15, 2017

To ensure a truly transformative culture change effort, the team outlined a new corporate-wide organizational strategy to sit alongside its other market-focused strategies: “Foster a culture of insight and innovation.” While the company also wants “evolutionary” (e.g.,

Insurance 11

Insurance Innovation Core Competence Disruptive Innovation 11

Harvard Business Review

MARCH 25, 2015

Faced with such dramatic shifts in their market, many insurers have fallen into the classic trap of trying to figure out how to sell their existing products, rather than creating new sales engagement models that focus on customers’ real needs. Developing customer-oriented offerings. Customers Product development Sales'

Insurance 8

Insurance Policies Productivity Products 8

Harvard Business Review

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. To increase diversity at senior executive levels, more must be known about one group in particular: women of color in midlevel leadership, who successfully developed and progressed beyond individual contributor and first-line management.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

JANUARY 27, 2017

Think Strategically About Your Career Development. Here’s an example from a set of studies conducted by Stanford marketing professor Szu-chi Huang and her colleagues. Maybe you are the sort of person who finds it hard to motivate yourself to take on such goals. You and Your Team Series. Goal Setting. Rebecca Knight.

Goal 8

Goal Loyalty Motivation Follow-up 8

Harvard Business Review

JUNE 26, 2015

When evaluating talent for recruitment or development, you have just two key questions to answer: What should you assess? The first relates to IQ, curiosity, and decision-making styles; the second to motivation and ambition; the third to emotional intelligence and social skills. The what question is in part context-dependent.

Ethics 8

Ethics Emotional Intelligence Benchmarking Hotels 8

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

DECEMBER 2, 2010

But for company's where the website is a straightforward marketing tool, it may be better to classify it in Messages, which we'll see below.) Are the touchpoints addressing customers' motivations, and answering their questions or allaying concerns? Click graphic for a larger version).

Insurance 15

Insurance Retail Brand Loyalty 15