Lead Change Blog

FEBRUARY 12, 2015

While employees choose to be happy, those sourcing positive emotional strength are typically employees bolstered by a supportive, affirming environment. When former Alfa Romeo CEO Luca de Meo came from Audi to head up marketing at Volkswagen AG, he realized the global function was filled with gossip and suspicion.

Open-book 150

Open-book Airlines Hotels CEO 150

Harvard Business Review

JULY 19, 2013

For my company, I focused on a big market and found a profitable and attractive niche. With Getaroom, I understood the lodging market is massive and knew a niche player could capture a large amount of revenue, but my initial projections were modest and I watched expenses closely. Find your niche in a sizable market.

Entrepreneur 9

Entrepreneur Hotels Travel Call Center 9

Harvard Business Review

JULY 19, 2013

I experienced a similar asymmetry when a credit-card company informed me that the terms and conditions for claiming hotel rewards had changed. For example, the number of miles needed for a free night in a top-category hotel room had gone from 125,000 to 160,000. "If So that''s how I spent the next 31 minutes. IT management'

Airlines 8

Airlines Hotels Loyalty Call Center 8

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

JUNE 26, 2015

Large call centers are pioneers in this area — for years, they’ve tracked the number of calls and breaks employees take and the customer ratings for each call. Today, such methods are applied in a variety of environments. Some organizations assess talent by monitoring and measuring day-to-day activity.

Ethics 8

Ethics Emotional Intelligence Benchmarking Hotels 8