Call Center Finance Human Resources Motivation 
Harvard Business Review
MARCH 23, 2012
Are employees fully engaged and motivated? Once the shining example of call-center customer service, they dropped to nearly last in the industry in customer satisfaction in 2007. So early on, Finance and HR collaborated to simplify the process, reducing the number of data metrics. How can we detect the need for change?
Harvard Business Review
AUGUST 5, 2014
Point solutions, such as focusing on the call center, the store, or the website, no longer cut it in a multichannel environment, not when delivering excellent customer journeys can increase revenues up to 15 percent and cut costs by up to 20 percent. But the CMO has a unique and critical role to play to deliver the change.
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