Call Center Human Resources Marketing Motivation 
Harvard Business Review
AUGUST 5, 2014
Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.
Harvard Business Review
MARCH 23, 2012
How many organizations would rely mainly on intuition when taking a new product to market? Are employees fully engaged and motivated? Once the shining example of call-center customer service, they dropped to nearly last in the industry in customer satisfaction in 2007. How can we detect the need for change? Take Sprint.
Expert insights. Personalized for you.
10 
Let's personalize your content