Remove Call Center Remove Human Resources Remove Motivation Remove Operations
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What Circuit City Learned About Valuing Employees

Harvard Business Review

In a few minutes, the secretary called back and arranged an appointment for the next day. What excited Sam was McGregor's clear and compelling articulation of the personnel (today, we say "human resources") policies in which he instinctively believed. At the same time, technology has the potential to take us back to Theory X.

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The Rebirth of the CMO

Harvard Business Review

Talk about how complex marketing has become is very much in vogue, but there’s much less discussion about the operational (and diplomatic) muscle CMOs need in order to get things done. More importantly, the CMO then needs to motivate and help drive the required changes through the organization.

P&L 9