The Empowered Buisness

JULY 14, 2015

You could gain access to the underlying motivators that drive a leader or employee to do their best work? It’s called motivational profiling. Your underlying (and often unconscious) attitudes and motivations determine what you pay attention to and focus on in your leadership role. Dominant motivation driver.

Motivation 100

Motivation Leadership McClelland Long-term 100

Harvard Business Review

AUGUST 15, 2017

More and more companies are realizing they must reinvent their cultures by infusing innovation into their DNA. With almost 4,000 employees, CSAA IG has embarked on a systemic approach to create a pervasive culture of innovation. Most people focus on the first type of innovation: incremental.

Insurance 11

Insurance Innovation Core Competence Disruptive Innovation 11

Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

MAY 17, 2011

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Independent of any altruistic motives, engaging with the BOP can help designers and innovators gain insight into the following three key issues: 1. In the U.S.,

Prahalad 15

Prahalad Business Model Early Adopters Innovation 15

Harvard Business Review

MAY 2, 2012

The idea that customers can't or shouldn't participate much in the innovation process is one barrier to creativity that companies are rapidly knocking down. Building communities for the purpose of marketing to them is a hot subject, but inherently dubious. Rethink your innovation competencies.

Company 14

Company Software Call Center Innovation 14

Harvard Business Review

OCTOBER 10, 2017

Adaptive performance manifests as creativity, problem solving, grit, innovation, and citizenship. In an experiment, we approached the call center of a bank’s consumer loans business. (We’ve This call center employed all the best practices of the day: A psychologist created scripts of talking points.

Organization 12

Organization Tactics Call Center Metrics 12

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10