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3 Valuable Insights Leaders Can Learn From Neuroscience

Tanveer Naseer

This is a cultural intervention in which leaders seek out a few employees who are already known to be master motivators, adept at inspiring strategic awareness among their colleagues. These master motivators are invited to recommend specific measures that enable better ways of working. That’s where neuroscience comes in.

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How To Better Engage Your Employees

Strategy Driven

You don’t know what your employees want or what motivates them unless you ask. Innovate Mundane Tasks. For example, if you have a call center, try sprucing it up by implementing call center gamification. Ask for their Feedback. It’s fun, it’s exciting, and it creates a better work experience.

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Turn Your Company into a Customer Platform

Harvard Business Review

The idea that customers can't or shouldn't participate much in the innovation process is one barrier to creativity that companies are rapidly knocking down. The ability to make it easy for customers to alter products to better meet their needs is not confined to technology firms. Rethink your innovation competencies.

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Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Yes, there are notable examples of BOP innovation from global corporations (such as the GE portable ECG machine ) and emerging market companies (such as the Chotukool refrigerator) that have broken through in global markets.

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There Are Two Types of Performance — but Most Organizations Only Focus on One

Harvard Business Review

Adaptive performance manifests as creativity, problem solving, grit, innovation, and citizenship. military says, volatility, uncertainty, complexity, and ambiguity , where technology and strategy changes rapidly. In an experiment, we approached the call center of a bank’s consumer loans business. (We’ve

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

Maslow sought to map the psychological needs of humans and their motivations. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment. Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start.

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How Life Insurers Can Bring Their Business into the 21st Century

Harvard Business Review

Changing customer behaviors driven by digital technology have altered the way consumers want to buy. In order to remain, or in some cases once again become, a relevant investment vehicle, life insurers need to shift to a needs-based, solution-selling approach. Developing customer-oriented offerings. households.