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Capacityplanning is standard for manufacturing, but many companies don’t diligently capacityplan their new product development (NPD) pipeline, and some expect managers to just “figure it out”. Later, they wonder why their projects are consistently late or miss target market windows.
"In our international operations, we introduced a three-year sales planning process to get beyond the 90-day mentality of 'How will I make my number this quarter?'" An automobile manufacturer got it right when it tried to crack the Indian market. Others embed forward-looking analysis into annual capacityplanning.
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