Only Half of Companies Actually Use the Competitive Intelligence They Collect
Harvard Business Review
JANUARY 26, 2016
And yet for almost every company that uses CI in their decision-making, there’s another that disregards CI’s mix of industry analysis, rival positions, and market insight to their detriment. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields.
Let's personalize your content