Big Data Doesn't Work if You Ignore the Small Things that Matter
Harvard Business Review
OCTOBER 5, 2012
So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends?
Let's personalize your content