Don’t Play with Dead Snakes, and Other Management Advice
Harvard Business Review
JUNE 25, 2014
So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. Companies used to spend a ton of money testing products with focus groups and market research teams.
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