Harvard Business Review

OCTOBER 5, 2012

So why do companies spend millions on big data and big-data-based market research while continuing to ignore the simple things that make customers happy? Big data is today's panacea, the great new hope for unlocking the mysteries of marketing. We all have. Shut down their customer service on weekends?

CAPEX 15

CAPEX Balanced Scorecard Hedge Software 15

Harvard Business Review

JULY 19, 2013

For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.

CIO 10

CIO CAPEX Budgeting CRM 10

Harvard Business Review

NOVEMBER 16, 2017

Board members should also make sure that the plan is thorough: marketing, crisis communication, risk mitigation, and decision making in the moment can be overwhelming and lead to errors. Directors should make sure that OpEx and CapEx are aligned with risk reduction priorities and projects; security is not done for security’s sake.

CAPEX 8

CAPEX Chief Financial Officer How To Long-term 8

Harvard Business Review

JUNE 25, 2014

So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. Companies used to spend a ton of money testing products with focus groups and market research teams.

Advice 10

Advice Management CAPEX Wireless 10

Harvard Business Review

JANUARY 26, 2016

And yet for almost every company that uses CI in their decision-making, there’s another that disregards CI’s mix of industry analysis, rival positions, and market insight to their detriment. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields.

Competitive Intelligence 8

Competitive Intelligence Company CAPEX Analysis 8

Harvard Business Review

NOVEMBER 22, 2017

Are you focusing opex and capex on these priorities in order to build competitively differentiated capabilities? Citibank Asia, which has a strong customer loyalty position in most of its markets, decided to change its operating model to double down on customer relationships to counter locally based competitors.

Strategy 8

Strategy Company Banking Apparel 8

Harvard Business Review

FEBRUARY 7, 2017

Among the firms we identified as focused on the long term, average revenue and earnings growth were 47% and 36% higher, respectively, by 2014, and market capitalization grew faster as well. public market capitalization over this period. These indicators and hypotheses were: Investment: The ratio of capex to depreciation.

Long-term 8

Long-term EPS Short-term Management 8