Our Stewardship Responsibility
Leading Blog
DECEMBER 4, 2019
In Covert Cows and Chick-fil-A , former executive vice-president and chief marketing officer, Steve Robinson explains that for Truett Cathy, founder of Chick-fil-A, the most important phase in the purpose statement was, β by being a faithful Steward.β The stewardship idea guides their marketing. Itβs about relationships.
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