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Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” ” That was 18 years ago and together we have built the Ries & Ries “marketing” brand, including the publication of five books on the subject. Don’t just build a career.

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Five Things You Should Stop Doing in 2012

Harvard Business Review

The distance, though, helped me hone in on what's actually important to my professional career — and which make-work activities merely provide the illusion of progress. Early in my career, I was thrilled to win a five-year, quarter-million dollar contract. The pretentious tech publication with crazy layouts and too-small print?

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