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I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.
Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. using a dashboard tool like CoTweet or Hootsuite) can all address the "scale" challenges.
Maybe you can recommend a CRM system or an AI-driven analytics platform. What’s more, you may even develop a specialty in an area such as digital marketing or finance. No matter what career path you’re on, an online MBA can undoubtedly benefit you. You may even become the go-to person for tech solutions at work.
When you are young, or when your why is non-existent or has gone missing, which happens to most of us at some juncture in our business or career, it may be that you just need to move forward. Trish Costello, founder of Portfolia, knows her “why”: assist starts-up in growth and financing. Career planning Managing yourself'
•Manage sales force automation and CRM systems and processes. They must hire, develop, manage, and lead a team of people with diverse and specialized competencies who do fundamentally different jobs and likely have dissimilar career aspirations. Can one person really handle all this? What does this mean for sales ops leaders?
You’re ready to make a career move, up to a higher level or into a different industry or an entirely new field. Establish functions from scratch — Finance, Accounting, Marketing, Sales, and HR. Built systems — financial, HR, CRM, PM — to ensure orderly expansion from ten to 150 employees and one U.S.
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