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I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.
Let’s say a candidate you’re considering has been using your CRM system for most of her career. How agile will she be in adapting to change if the company were to switch CRM systems, and does she posses the initiative in learning and implementing new technologies that comes from having the well developed skill of continuous learning?
Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. using a dashboard tool like CoTweet or Hootsuite) can all address the "scale" challenges. Best wishes Sir.
I read something similar to this in a management book related to CRM. Bonus : If you are a project manager, reading “ 5 Goals Every Project Manager Should Aspire to Achieve ” at CIO.com by Jason Westland would help. Check out #4 there! This was a nice post to share on weekend!Thanks Thanks Tanmay and have a great weekend. Don’t Kill It!
I’m an outside salesman who spends countless hours filling in itineraries, CRM notes, and reports. You seem to be doing the right thing – INCREASING SALES, and having the best year of your career. You’re an idiot who knows nothing about leadership, coaching, or creating winners. It describes my situation to a tee.
As an example, a recent job posting on the website of a global healthcare company seeks an individual for a sales operations leadership position who can do the following: Strategy: •Contribute to the 1- and 3-year business vision as a member of the executive leadership team. Can one person really handle all this?
Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability.
If the company is building a SaaS CRM, there may be more requirements around experience with go-to-market and customer lifecycles than how the product itself is built. Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic). and of course the compensation and benefits.
Every salesperson who has a CRM – SalesForce.com , Microsoft Dynamics, whatever it is – is required to put stuff into their computer on an everyday basis for every sales call they make and there’s one universal truth about it: they all can’t stand it. Do I need two different approaches? Gerhard, No. Ask your vendors.
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