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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Social Media Demystified

N2Growth Blog

Having advanced keyword search tools (knowing when someone's talking about you or your product), identifying key influencers (say, on a Twitter list), and really looking at social media through a CRM lens (vv. using a dashboard tool like CoTweet or Hootsuite) can all address the "scale" challenges.

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Why Sales Ops Is So Hard to Get Right

Harvard Business Review

According to “Spin Selling” author Neil Rackham, when Xerox first established a sales operations group in the 1970s to take on activities such as sales planning, compensation, forecasting, and territory design, group leader J. •Manage sales force automation and CRM systems and processes.

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Writing Your Résumé When Your Job Title Doesn’t Reflect Your Responsibilities

Harvard Business Review

You’re ready to make a career move, up to a higher level or into a different industry or an entirely new field. Initiated contact with Director, staff, students, and faculty to minimize disruption of department’s operations. Equally adept at managing people and operations. Expand from U.S.

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What It Takes to Become a Great Product Manager

Harvard Business Review

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Cons: PMs have less exposure to company strategy and are just one of many voices of the customer.

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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.

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