Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You begin to sell your luxury products in mass-market retail stores to boost sales. — You let your salespeople discount products rather than justify the sale based on the value provided. — Remember… Half the truth is often a whole lie.

Discount 106

Discount Price Mass Marketing Reputation 106

Harvard Business Review

JANUARY 1, 2013

Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Today's war for talent is the war for identifying, developing, and retaining true change-agents.

Human Capital 15

Human Capital Brand Mass Marketing Reputation 15

Harvard Business Review

JANUARY 3, 2013

In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. They also are finicky about marketing ("how you market it").sometimes

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

MARCH 30, 2016

The advantage of hybrids is that they are a half-step that can help their developers manage long and difficult transitions, such as the one between generations of technology or the transition between careers. Rather than cracking down on the hackers, it hired the hackers, who then developed a second game for Valve.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8