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Build Your Brand by Promoting Yourself

Women on Business

You started your company or career because you have something to offer. Share your industry knowledge by writing white papers or articles for sites like Ezine. Ask customers to give you a review. Google+ Local lets people review your services. If you don’t – no one else will. Newsletters.

Brand 238
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Motivating Millennials Takes More than Flexible Work Policies

Harvard Business Review

Chamber of Commerce emphasized flex-time as one way to do this — it found that three out of four Millennials reported that work-life balance drives their career choices. Build an entrepreneurial environment that encourages employees to research and develop their ideas. Loosen up the notion of the career ladder.

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How To Get Others To See Your Potential

Harvard Business Review

When I launched my consulting business seven years ago, I was astonished to find — years later — that acquaintances and even friends hadn''t kept up with my career transition. These days, we all have thousands of Facebook friends or LinkedIn connections; it''s just not realistic to keep up with everyone''s latest developments.

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How to Create True Customer Advocates

Harvard Business Review

If you want to develop a customer as a reference, know everything you can about them. Tout your customers'' achievements as much, if not more than, your own in that white paper or case study. Often your most dynamic customer references are eager for personal and professional development. "And it''s really not that hard."

PR 8
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Working and Walking – Where Are You Going?

QAspire

Photo Courtesy: RMontoro’s Flickr Photostream Tags: career management , self analysis Career Related , Self Growth | Tanmay October 16, 2009 20 Comments By LeaderTalk (Becky Robinson) , October 16, 2009 @ 1:32 pm Twitter Comment RT @tnvora: QAspire Blog: Working and Walking - Where Are You Going? Where is it taking you to?

Blog 82
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Innovative Companies Get Their Best Ideas from Academic Research — Here’s How They Do It

Harvard Business Review

They are founded on new principles and new conceptions, which in turn are painstakingly developed by research in the purest realms of science.” As Bush wrote in 1945: “New products and new processes do not appear full-grown. ” Yet that poses a problem for managers.

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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Keep your pages updated with articles, links, calculators and estimators, white papers, downloads, and genuinely helpful information.