How an NBA Team Thinks About Data, Talent, and Pricing
Harvard Business Review
MARCH 23, 2015
For example, Steve Ballmer just bought the L.A. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. It’s about educating the market that those alternatives are available. Clippers for $2 billion.
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