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I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. A book that readers of Advertising Age recently selected as “the best book they’ve ever read on marketing.” Life is like that.
The Glass Hammer shares the story of Karen Wimbish whose career soared after her children had grown. Karen refers to herself as a “second half champion” and urges other women to defy the old myth that successful careers have to skyrocket at an early age. Follow the link above to learn more.
Here is an article written by Tina Vasquez (Los Angeles) for The Glass Hammer, an online community designed for women executives in financial services, law and business. Visit us daily to discover issues that matter, share experiences, and plan networking, your career and your life.”
Here is an excerpt from a profile of Stephanie Niven written by Cleo Thompson (London), founder of The Gender Blog, for The Glass Hammer, an online community designed for women executives in financial services, law and business.
Here is an excerpt from a profile of Birgit Neu (COO, Corporate Development, Global Banking and Markets, HSBC) written by Melissa J. Anderson (New York City)) for The Glass Hammer, an online community designed for women executives in financial services, law and business.
Several years ago we retained the services of a marketing consultant who gave us some terrific ideas for growing our business. And then he used a phrase to describe me that I cherish to this day: VELVET HAMMER I pride myself on speaking the truth to people, but I try to do it gently, to maintain the other person’s dignity and self-esteem.
Here is an excerpt from a profile of Alison Rose (Head of Cofrporate Coverage and Client Management, EMEA, Global Banking & Markets, Royal Bank of Scotland) written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business.
If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.
You’re striking out on your own in a way you never have before, taking your career into your own hands, and placing a lot of responsibility on your own head. After all, if you can’t show an investor some real time figures over the need for your product in the market, they’re not going to be very interested in your product!
“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. By Mike Myatt , Chief Strategy Officer, N2growth.
Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. In other cases, they never learned these fundamentals or mastered them earlier in their career.
Have those with MBAs specialized in strategy, marketing, or entrepreneurship? This can take many forms — an agreement that an employee can use office space and resources outside normal business hours to hammer out a side project over time, for instance, or a month-long sabbatical to let them dig into their passion all at once.
This is a point often hammered home by Harvard Business School professor and former Medtronic CEO Bill George, who is a vocal advocate for what he calls “ True North Groups.” Steve Jobs was a visionary when he started Apple, but his effectiveness suffered early in his career when he failed to mobilize his Board of Directors behind his vision.
” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. It’s a sign that our projects aren’t valued and our careers are stalling out. Without a larger marketing budget, sales will drop. Most of us don’t like to be told no.
Don’t think you’re going to sit down and hammer it out in an hour. After all, it’s more than a resume; “it’s a marketing document,” says John Lees, a UK-based career strategist and author of Knockout CV. . It just wasn’t where I wanted to be in my career,” she explains.
Obama also mentioned Donald Kohn (PhD, Michigan, and a career at the Fed) as a possibility, and the name of Roger Ferguson (PhD, Harvard, and a private sector career plus a past stint as Fed vice chairman) came up a few times in journalists’ speculations. But a career professor? pretty much ever since.
New production, marketing, planning, and investment issues, requiring a careful look, come all the time. I’ve given passing thought to dieting, but other than a few points that have been hammered into all of us (e.g., “Too And confusing the two can lead to disastrous results. I like to exercise and get plenty. Now let’s dig in.
The logic is straightforward: learn more about your function, acquire "expert" status, and you'll go further in your career. To advance in one's career, it was most efficient to specialize. Consider the Miami condo market, which has rebounded quite nicely since 2008 on the back of strong demand from Latin American buyers.
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