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According to the two-factor model by American psychologist Frederick Herzberg, “hygiene factors” prevent dissatisfaction, whereas “motivators” enhance satisfaction. Key motivators include equal opportunities, work-life balance, openness to diversity, and meaningful work.
We all understand that these days it’s really not so much the number of cars or assembly line or factories that a company has, but really its ability to keep up, to be competitive, to be innovative and what gives the company its competitive edge is really the people who make it. That can be, I think, really demotivating.
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