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According to author and thought leader Simon Sinek, people buy the “why.” By Maribeth Kuzmeski Why do people do business with you? Is it because of WHAT you do or is it because of WHY you do it? Over the past few weeks I’ve been asking clients and other professionals their “why.” Many times it doesn’t seem clearly defined.
If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. CoachStation provides consulting and business advisory, coaching / mentoring and humanresource related offerings. There are many reasons.
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