Career Information Technology Knowledge Management Marketing 
Harvard Business Review
NOVEMBER 30, 2010
Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market. Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market.
Harvard Business Review
SEPTEMBER 2, 2014
Used digital marketing models to determine what ad to place on what publisher’s site? Predictive analytics are gaining in popularity, but what do you—a manager, not an analyst—really need to know in order to interpret results and make better decisions? Who’s Afraid of Data-Driven Management? Beware Big Data’s Easy Answers.
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