The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking
Harvard Business Review
SEPTEMBER 22, 2017
Early in my career I gathered some data for a client on cooking. Grocers are watching customers make fewer trips to stores, and many chains are in a prolonged price war, with prices declining 1.3% Another way to survive is to raise the price dramatically by going super-premium or by becoming very focused in local markets.
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