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A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. The top three factors associated with a good reputation as an employer are stability, opportunities for career growth, and the ability to work with a top-notch team.