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Write an eBook for your target market — and give it away. You know who your target market is (if you don’t, call me) — chase and connect with them. My motto — if business is good, slowly power down your marketing. If business is bad, rocket up your marketing. Work at least two hours a day to get clients.
Leaders are debating the changing nature of work and the perceived decline in job security (the lifelong career at a benevolent company is a fading memory) and the erosion of corporate loyalty. The “intellectualcapital” brought in by high-knowledge employees will be a major, if not the primary, competitive advantage.
Inside you’ll find scenarios, case studies, tips, templates, and checklists that will help you capture and retain your company’s intellectualcapital as Baby Boomers leave the workplace. He has a marketing communications degree from Bradley University. workforce is between 45 and 64.
If you think about how new products and services are hatched and brought to market today, it isn't usually the doing of just one entity — least of all the corporate R&D labs that once served as our engines of tomorrow. The sector has entities, too, to improve the flow of intellectualcapital. First, why is it a sector?
McKinsey responded that it was actually investing more on intellectualcapital, but on the industry-specific variety of more use to consultants and clients.) Competitors whispered that Gupta was committing the most un-McKinsey-like of sins: cutting price to get into new markets. The desire to be an insider.
Consider the dramatic shift in the types of assets that create market value. According to Ocean Tomo, a consulting firm focused on intellectualcapital, physical assets (plant, property, and equipment) made up more than 80% of the market value of the S&P 500 in 1975. How much is changing?
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