Leading Blog

JANUARY 3, 2022

Your task is now to acquire the skills you need in this new territory before your career or your enterprise falters as a result of your personal limitations. Reconfigure for evolving markets. What lies beyond the edge is the opposite, an unfamiliar landscape barely coming into focus. Accelerate your flywheel for growth.

CEO 333

CEO Skills Crisis Marketing 333

Harvard Business Review

JUNE 10, 2015

Starting his career as a trainee at 7-11, he worked his way quickly through the ranks, gaining a reputation for operational excellence. Before long, Blockbuster was gaining nearly half of all new subscribers in the online rental market. Today, we must learn how to shape networks around a shared purpose.

IT Strategy 8

IT Strategy Strategy Operations Resistance 8

Harvard Business Review

JUNE 13, 2013

We live in a day and age when the term "content marketing" stumbles out of a brand''s mouth almost as often as buzzwords like "big data" and "native advertising." They struggle with everything from its creation to its strategy to its editorial content, and even the best places to publish and share it effectively. Absolutely not.

Content 10

Content Marketing Brand Media 10

Harvard Business Review

DECEMBER 27, 2017

Yet, we find, individuals with disabilities frequently encounter workplace discrimination, bias, exclusion, and career plateaus—meaning their employers lose out on enormous innovation and talent potential. ” But there are ways to remove the challenges faced by people with disabilities and open up innovative opportunities.

Compliance 8

Compliance Chief Operating Officer Innovation Survey 8

Harvard Business Review

JULY 28, 2015

Marketers tend to like big, bold actions that grab attention and spew off metrics. To market a product or an idea, you have to change minds, and that takes time and a lot of careful work. The arc of history is long—the length of a career, rather than a marketing campaign. Great brands operate the same way.

Brand 8

Brand Marketing Sharpe Learning-by-Doing 8

Harvard Business Review

SEPTEMBER 21, 2012

If you're among the many multinational CEOs planning to appoint a local executive as your next country head in an emerging market such as Brazil, China, or India, you may want to think again. Knowing the market and possessing networks are important, but that's not all your company needs for success today.

Globalization 8

Globalization CEO Long-term Operations 8

Harvard Business Review

MARCH 17, 2011

For years Braun tried to steal share from Norelco, the market leader, but this proved a tough sell: Norelco's customers were shopping for convenience, which wasn't what Braun was offering. For years much of Braun's marketing efforts had been aimed at 40-50+ year old men.

Management 15

Management Retail Brand Merchandising 15