thoughtLEADERS, LLC

MAY 10, 2021

Managing at the right level is the most important element in effective management in the Age of Diverse Markets. In the prior mass markets era, companies had homogeneous markets, so they needed to plan and coordinate only at the executive level, with the rest of the company’s managers focusing on their respective functional specialties.

Mass Marketing 86

Mass Marketing Decentralization Management Diversity 86

Frank Sonnenberg Online

DECEMBER 1, 2020

You begin to sell your luxury products in mass-market retail stores to boost sales. — You accept orders even though you don’t have enough product to satisfy demand — Rather than being upfront with customers, you pray no one gets upset with the delay. Remember… Half the truth is often a whole lie.

Discount 106

Discount Price Mass Marketing Reputation 106

Harvard Business Review

NOVEMBER 24, 2010

For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term 17

Short-term Guidelines Mass Marketing Telecommunications 17

In the CEO Afterlife

FEBRUARY 13, 2017

In the meantime, perennial innovators the likes of Apple, FedEx and Amazon extended their leadership over old-guard competitors. My friend’s students saw themselves as entrepreneurial thinkers, yet at graduation, most of them will begin their careers in a corporation. I told them not to worry; corporate life isn’t a death sentence.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100