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Unfortunately, multi-tasking has often been perceived as a characteristic of energetic, hard-working, and goal-driven workers; a necessity to get things done in a competitive, time-to-market world. We're beginning to see, however, that multi-tasking is not necessarily the ideal work style that it's been thought to be.
And then this small voice, untraceable for a moment because it was so small, started to explain how this plan would put the company in 2nd place in almost every aspect of innovation or time to market. So the challenging, dissenting voice can, at times, be tied to leadership. The voice grew in clarity and volume.
Con: Breakthrough innovation may not get greenlit; time-to-market may seem to lag (though I’d argue what’s released is far better aligned with customer needs and more likely to successfully scale). Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic).
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